This research was conducted as part of a wider project, Serving the Future, funded by The Robertson Trust’s Partners in Change programme. The Serving the Future project was born out of a recognition that the hospitality industry urgently needs sustainable solutions that improve the situations of both employers and workers. By working with business owners, managers, industry bodies, and employees in the sector, we hope to contribute to these solutions through our research. This report shares findings from one Serving the Future project component, drawing on scenario planning methodology.
The focus of this report will be two Strategic Foresight workshops which took place in June and September of 2024 and involved members of the Skills Group, a sub-committee of the Tourism and Hospitality Industry Leadership Group. The sessions were facilitated by a highly experienced facilitator at the University of Strathclyde and asked participants to identify key drivers of change in the sector (including political, economic, sociocultural, technological, environmental, and legal factors), focusing on the two drivers they felt were both the most impactful and uncertain.
Authors
Chirsty is a Knowledge Exchange Associate at the Fraser of Allander Institute where she primarily works on projects related to employment and inequality.
Anna Hirvonen
Anna is a Learning and Engagement Officer at the Poverty Alliance. She is part of the Serving the Future research team.
Brodie is a Knowledge Exchange Associate at the Fraser of Allander Institute.